This is the first of a three part series on how to better optimize your social networking profiles, beginning with Twitter! I joined Twitter in October of 2011. My first tweet ever was one that I sent from my college radio show asking ex-football star Chad “Ochocinco” Johnson to call into the show with the hashtag #willtakeyououttodinner. [...]
Everything starts with a hypothesis: If I do ‘this’, then ‘that’ is likely to occur. But it’s really just an educated guess; a starting point. This is particularly true for social media marketing. But how do you take it to the next level? How do you test your hypothesis and start building a real social [...]
by Pat Hutchinson It’s been said that “Showing up is half the battle.” Well, looks like you’d better have a solid plan of attack on Facebook, because otherwise you’re gonna lose. Likes and comments are great, but what’s even more important is getting your page noticed in the first place. How can you have engagement and [...]
by Pat Hutchinson Can your small business benefit from a logo change? Does your small business even have a logo? A logo that represents your business is one of your most important branding assets because it is the most commonly seen representation of your business. Some small businesses don’t have a logo at all while others [...]
by Pat Hutchinson The release of LinkedIn’s “Don’t Just Say It, Display It” feature brings a side to LinkedIn that people haven’t seen: visuals. The professional networking site unveiled its new addition May 1st, and by now you must be curious to know more about what this feature can do for you. What it is and [...]
by Pat Hutchinson So your small business is active on social media. You’re on Facebook, Twitter, LinkedIn and maybe another network or two. You’re off to a great start if you’re being consistent about your communications on the networks, but if you want to take your online marketing to the next level, you might want [...]
by Pat Hutchinson With the National Basketball Association’s postseason underway and off to a thrilling start, it’s important to note that 6 out of the 16 teams competing this year are in the bottom half of market size. The NBA is a big business in itself, but it has smaller teams that can’t shell out the big [...]
by Tammy Kahn Fennell @TammykFennell Feeling Happy? Sad? Tag It. Have you logged into your Facebook profile lately? You may have noticed some changes. The highly controversial timeline, which was rolled out only months ago and resisted by many, has now been modified to reflect a 2 column layout, which bears a closer resemblance to the [...]
by Tammy Kahn Fennell @TammykFennell Yesterday, Cheryl Sandberg, COO of Facebook spoke at the Commonwealth Institute’s luncheon here in Boston, and the town is buzzing about her new book “Lean In.” Tonight I’ll be joining a book club review of the book and a discussion of female entrepreneurs. The subject resonates with a lot of people, [...]
By: Allison Davis Follow Allison @Allison51090 Everyone is talking about Pinterest! You may be wondering if a social network like Pinterest can benefit your business. Well, it can! Here are some benefits of using Pinterest for your small business and how we use them here at MarketMeSuite. While social networks like Facebook and Twitter say look [...]
