MARKETMESUITE INTEGRATES PEERINDEX SOCIAL MEDIA INFLUENCE RANKINGS
Social media marketing dashboard to use PeerIndex algorithmic influence rankings
Social media marketing dashboard MarketMeSuite has signed a deal with PeerIndex, the service for identifying topic-specific influencers and experts on social media, to integrate influence rankings into its service.
Under the deal, MarketMeSuite customers will be able to benefit from Peer Index’s unique topic-specific social media rankings in order to identify influencers and experts in their target markets.
Using its proprietary algorithmic technology, PeerIndex identifies influential individuals online according to specific topics. Unlike earlier approaches, which simply apply a generic score, PeerIndex’s nuanced approach can identify individuals’ level of influence within a precise sector.
This topic-based approach is vital for leveraging influence data in marketing applications. Someone who appears significant might in fact only be able to influence others within a specific topic area, for example technology. If a brand in a separate area, say fly fishing, were to target them as part of a campaign this spend would be wasted as their sway amongst the fly-fishing community would be limited.
MarketMeSuite is a Social Media Marketing Dashboard For Small Businesses. Its powerful system lets businesses build client relationships and organic, targeted leads using a range of social media functionality. By integrating PeerIndex’s data into their system, MarketMeSuite will add an additional layer of insight and targeting into their client’s campaigns.
Azeem Azhar, CEO of PeerIndex, said: “Influence and expertise ranking is a vital link in the social media marketing chain – if you can identify the powerful voices in your sector you can target communications more effectively and increase ROI. MarketMeSuite gives small businesses an integrated social media dashboard and the inclusion of our data in this package will add a new layer of functionality for clients. Not only will this save time and money, but it will drastically increase the effectiveness of campaigns.”
Tammy Kahn Fennell, CEO of MarketMeSuite, said: “PeerIndex’s ability to identify influence and expertise within specific topic areas means that companies can truly target their social media campaigns at the individuals that matter. PeerIndex’s algorithmic approach means our users can now scientifically identify their core audiences in a way which will help them have more relevant interactions.
For more information on PeerIndex visit http://www.peerindex.net/
About Peer Index:
Peer Index enables brands to identify and engage with social media opinion formers for product sampling and interaction. Using its proprietary algorithmic influence technology, Peer Index can identify social media opinion formers with influence in specific topic areas, from consumer electronics to fly fishing. Once identified, Peer Index can facilitate product sampling interactions with these influencers in order to drive positive social word of mouth marketing opportunities. This approach enables brands and agencies to easily and cost effectively drive social media recommendation from influential individuals without the difficulties inherent in identifying and approaching individuals ‘cold.’
MarketMeSuite is owned by PieDogMedia Limited, a company founded by dynamic New Yorker, Tammy Kahn Fennell, and mild-mannered tech genius Alan Hamlyn, MarketMeSuite is a social media marketing dashboard designed specifically for small businesses.
Based in the UK, with a small, dedicated team of four staff, MarketMeSuite was the first social media application to focus on pro-active marketing and branding. It is highly prized by its subscribers who see it as more small business focused alternative to TweetDeck or Hootsuite.