Target Leads from Social Media

The Twittersphere is a big place, so how do you Target Leads from Social Media? The answer is geo-targeting and niche targeting. Using something like MaketMeSuite’s Reply Campaigns is just the ticket!

This totally user controlled, organic way to connect with potential customers really breaks the mold for Twitter Marketing.  You can set up campaigns that will search the Twittersphere for tweets in within 1 mile to 1000 miles of a location, for specific words. You can even control what words to exclude by putting words in our “negative” keywords section. So if I’m looking for people who “like” something, I may want to exclude the word hate.

How To Use Reply Campaigns In MarketMeSuite

What are Reply Campaigns and how will they benefit you?

Reply Campaigns allow you to find users in your niche and start conversations, and it’s completely user controlled to maintain the highest quality! It helps you increase your follower base and allows you to locate the perfect market for your business.

How Does It Work?

To start using Reply Campaigns, you need to access the feature from the control bar on the left hand side of your MarketMeSuite

You will see “Add Campaign” in the bottom left hand corner of the screen:

You will see a pop up under the heading “Add Campaign Wizard”. Fill out the details required such as your name and Twitter Account of choice. If you wish to use a brand then select this option now. Choose your language preference. If you want to locate your search to a specific place then add a location (city, county, zip code, postal code) and then choose the distance around that location you wish to target, whether it be 1 mile or 1000! Feel free to ignore the quality score options, as we have decided to push you the highest quality results at all times!

Click Finish.

Now you will want to add a reply group:

Under “Name” you will want to add the name of your Reply Campaign. Please note, “Parent Campaign Settings” essentially means you can establish a reply campaign with its own settings and within that have reply groups. You can leave it unchecked if you would prefer, it will not affect your results 

Click ‘Finish’

Now you can choose which Keywords you would like to target for your chosen search by clicking “Add”:

Once you have added the keyword you want to search then click Finish.

Once you are back to the control panel, you will see a strip along the bottom called ‘Reply Templates’, click this and you can then add your messages. These are the tweets you will send out when you search. Please be sure to add as many as you can/want to increase your experience. Again, make sure you click Finish:

Now all you need to do is add your ‘Negative Keywords’. This means you can tailor your search for only positive tweets bout your subject choice. Again you can find the trip along the bottom of the control page. You can add as many as you like to make sure that you get the best results you can 

Now you want to go back to the Campaign in the top left of the page and click ‘Run’

Now you will be greeted with your search results. You can view more searches by clicking on “show more results” (Circled in red).

You can choose to reply using one of your established templates by clicking on clicking on the blue arrow icon (circled in yellow)

Or you can write your own reply by clicking on  ”Custom Reply” (circled in Blue)

You can choose to follow a user or save the reply when you open the reply boxes:

There you have it! You can add as many Campaigns as you need or want on any subject matter, there really is no limit. You can also re-run an old campaign and get new results 

Tricks and Tips

We find the best way to engage users in conversation is by phrasing things as a question.

Say the keyword is ‘antiques.’  You can say: “I see you tweeted about antiques, what type do you collect?”or “Do you know of any good antique auctions?”

Start out by selecting keywords, and putting in at least one reply template per keyword but please, vary your replies and use plenty of custom replies. This is entirely user controlled!

Remember, the more you put into it the more you get out of it.

Use GeoCodes.

You can target within 1000 miles of a specific location. All you have to do is type the city, county, zip code, postal code. Any of these will do!

Check the tweets before replying.

This is important. When you click “run” a bunch of tweets will show up. You really want to read through these before clicking reply so you know your responses will make sense. If you start seeing tweets that don’t pertain to your keyword, start using negative keywords.

Use Negative Keywords:

This is a very powerful tool you have at your disposal, so make sure to utilize it! If you are seeing tweets filter through that don’t make sense for your campaign, start putting words in that will make the filter stronger. For example, if my keyword is “antiques” a negative keyword I may want to filter out is “hate” so I don’t get any tweets that say “I hate antiques.” Keep working with this tool. As you see more and more tweets you will be able to hone the results 

Following these steps will improve your results DRAMATICALLY! You’ll be shocked at how simply starting a conversation can help you gain followers that are turned into CUSTOMERS.

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